GUESS WHAT? GOOGLE INTRODUCES THE GOOGLE ANALYTICS 4 SOLUTION

Hey hey hey!!!!!! Welcome to another exciting blog post.

Been away for some time, It was my graduation last week but I promise to dedicate a new post for my graduation week.

But guyssss to the main gist, guess what???????

Google introduces a new measurement solution to track analytics.


In this blog post I will be sharing the benefits of this new solution invented by google

The GA4 solution collects events-based data from both websites and apps unlike the universal analytics

There are five top reasons why you must migrate to the GA4 ID 😀

  • It uses event-based data instead session based data
  • Direct integrations to media platforms to help drive actions on your apps and websites
  • Includes privacy controls such as cookie less measurement, conversion and behavioral modelling
  • Collects both app and website data to understand customer journey


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