GUESS WHAT? GOOGLE INTRODUCES THE GOOGLE ANALYTICS 4 SOLUTION

Hey hey hey!!!!!! Welcome to another exciting blog post. Been away for some time, It was my graduation last week but I promise to dedicate a new post for my graduation week. But guyssss to the main gist, guess what??????? Google introduces a new measurement solution to track analytics. In this blog post I will be sharing the benefits of this new solution invented by google The GA4 solution collects events-based data from both websites and apps unlike the universal analytics There are five top reasons why you must migrate to the GA4 ID 😀 It uses event-based data instead session based data Direct integrations to media platforms to help drive actions on your apps and websites Includes privacy controls such as cookie less measurement, conversion and behavioral modelling Collects both app and website data to understand customer journey